Capture Me Films, an agency specializing in promotional and documentary cinematography, recently released a 15-minute biopic celebrating the 100-year anniversary of one of the country’s oldest and most successful road construction firms, Rieth-Riley Construction Company. Titled Roads for the Future, the film was debuted at Rieth-Riley’s 100th Anniversary celebration held at The Century Center in South Bend, Indiana on Friday, January 22, 2016, an event keynoted by Indiana Governor Mike Pence.
Rieth-Riley, based in Goshen, Indiana, has a national reputation for quality and innovation in road construction and bridge-building as well as trend-setting management and ownership policies that are industry firsts.
“Tracing this great company’s history through two world wars, the great depression and the travails of 100 years of business expansion, contraction and innovation in 15 minutes was not the easiest project we’ve undertaken,” stated film producer/director Doug Clark. “From gravel roads to super highways and beyond,” continued Clark, “this story could have easily taken an hour to tell… it’s that fascinating.”
Due to the complex nature of the project, Clark hired a seasoned professional copywriter from Lansing, Michigan with over 50 years of promotional writing under his belt to prepare and edit the script. “Rieth-Riley is a great American success story,” said Clark, “and we wanted to surround a solid script with historical pictures and film footage to capture the energy and emotional magnitude of every era of that company’s evolution. It was an exciting project.”